The phrase "on the back of" is a prepositional phrase that is used to indicate a causal or sequential relationship between two events or circumstances. It suggests that one event or situation has been influenced, caused, or catalyzed by another.
In its literal sense, "on the back of" refers to the physical location of something on the upper side or rear surface of an object. However, its figurative usage implies a connection between two distinct incidents, where the latter occurrence is a result or consequence of the former.
This phrase is commonly employed in various contexts, such as business, finance, and personal relationships. For instance, in the business realm, if a company reports record profits on the back of successful marketing campaigns, it implies that the impressive financial results were achieved due to the effectiveness of the marketing strategies.
Similarly, in interpersonal relationships, one might express that their confidence is on the back of receiving positive feedback or encouragement from others. Here, the supportive comments serve as a foundational influence for building self-assurance.
Overall, the term "on the back of" portrays a cause-and-effect relationship, where the preceding event or circumstance plays a crucial role in determining the outcome or consequence of a subsequent situation.
