Pronunciation: [ɹˈiːt͡ʃ njˈuː lˈə͡ʊ] (IPA) 
The phrase "reach new low" is commonly used to describe a situation or behavior that has hit a new level of negativity or immorality. In terms of spelling, the word "reach" is pronounced /riːtʃ/ with a long "e" sound, while "new" is pronounced /njuː/ with a silent "w". The word "low" is pronounced /loʊ/ with the same sound as "no". The phrase is spelled as it sounds, with no unusual spellings or pronunciations.
"Reach new low" is an idiomatic expression commonly used to describe a situation or an individual's behavior that has deteriorated to an unprecedented or extreme level of negativity, incompetence, immorality, or failure. The phrase implies a decline or worsening of standards, expectations, or behavior beyond any previous instance.
When a person or an entity reaches a new low, they have surpassed existing low points or have fallen to an all-time worst. This could refer to various aspects such as ethics, performance, integrity, or quality, and is often associated with severe disapproval or disappointment.
For example, in the context of politics, a politician may reach a new low when their actions or statements exhibit an egregious disregard for truth, morality, or respect for others. Similarly, a company might reach a new low when its practices or products demonstrate an unparalleled lack of quality, safety, or customer service.
The phrase "reach new low" effectively communicates a sense of astonishment or concern regarding the magnitude of the decline observed, as it implies that the current situation or behavior has surpassed any previous instances, setting a new and unfavorable record. It is often used to express frustration, criticism, or a sense of hopelessness when faced with exceptionally negative circumstances or actions.
